Five dimensions scored zero to one hundred. Recognition, trust, mission, differentiation, and loyalty. The shape of the pentagon shows where AXIV is strongest and weakest today, and the composite score places the brand inside the Vulnerable band.
Each axis runs from zero at the center to one hundred at the outer edge. The cobalt pentagon traces AXIV's score on each dimension. Mission at 42 is the brand's strongest dimension today; recognition at 27 is the weakest.
Mission at 42 is the closest dimension to crossing into a stronger band. Mission alone does not move a brand without recognition and differentiation gains. The brief addresses both.