Viewport 02 · SBPI Stack Rank
Vicks leads. The median sits at 78. AXIV trails the floor at 27.95.
Eighteen brands stacked by composite SBPI. Each bar shows the weighted contribution of five dimensions. The vertical median is 78.45. The gap from AXIV to the next tier is 2.05 points.
weights: Diff 25 · Trust 30 · Claims 20 · Dist 15 · Sys 10
What the rank says
One tier holds thirteen. AXIV holds the floor alone.
Thirteen of eighteen brands land in T2 (composite 70-89). Four sit in T3 (60-70). One brand sits in T5 (below 35) and that brand is AXIV at 27.95. The vertical median is 78.45. The vertical top, Vicks at 88.35, is 60.4 points above AXIV. The vertical bottom of the next-lowest tier, Goli at 59.0, is still 31 points above AXIV. The rank does not show a slope of brands. It shows a populated band of T2 and T3 and one outlier.
AXIV's lowest dimension is System Coherence at 12. Lorem-ipsum Cicero Latin appears in every "Why Choose AXIV" block. Sinus Severe active-ingredient lists copy-paste onto VroZzz sleep aid, DM Max cough, and Allergy softgel. Shopify footer placeholders (Footweat, Men, Women, Rentals) sit live on the site. The VroZzzz wordmark drifts to VroZzz and VrozzZ across SKUs. Differentiation at 25 reads next. AXIV occupies a private-label-coded compare-to slot that is also occupied by Equate, Up & Up, Amazon Basic Care, and CVS Health. Trust at 28, Claims at 32, and Distribution at 38 round out the picture. No dimension is above 40.
Closing the gap to T4 is a 2.05-point lift. Resolving System Coherence alone (lorem-ipsum removal, active-ingredient consistency, footer cleanup, wordmark lock) moves the dimension from 12 toward roughly 50. That movement contributes about 3.8 points to the composite, which lifts AXIV into T4 (~31.75) on execution hygiene alone. Closing the gap to median is structural. It requires a rebrand territory selection, a 12-month trade-press cadence, and a claim portfolio scrubbed against the FTC Wal-Born precedent.